Georgia Smith Strategy
Georgia has 15+ years of experience working across a range of industries, including not-for-profit organizations, higher education, technology, financial services, and health care, to name a few. While she’s done everything from account management to media planning to video production, her true strengths lie in getting inside of a client’s brand and the minds of its audiences to uncover and articulate the fundamental essence of the organization. She’s a brand strategist and storyteller who works across a range of media to spark engagement and deliver the right messages at just the right moment. Georgia works in concert with clients, listening closely and excavating untapped opportunities for engagement and brand discourse.
Per Smith Insight
Per is a seasoned market research professional who has spent the past 15 years using his background in the human sciences to help companies solve business problems related to consumer behavior, marketing effectiveness, branding, and more. This journey has taken him from the granularity of deep qualitative research as a consumer ethnographer to the scalability of broad quantitative methodologies as an expert in advertising research. It has also led him to a keen understanding of how to effectively translate business needs into reliable and actionable insights that help brands prosper and grow. If you ask him about his approach to business insights he’ll tell you that it starts and ends with people—from his clients to their customers and back—and that successfully understanding the needs, desires and actions of those people requires careful attention and empathy.